The suite of marketing tools — website + mobile application

One of the first steps of starting a business is to identify and find the target audience. Where and how to search for a client, and most importantly, what tools to use for this. There are many ways to find your buyer — friends, social networks, bloggers, youtube, various trading platforms and coupon aggregators.

Despite the presence of such a large number of channels, the first thing we pay attention to is the sites of our competitors, in order to understand the market conditions that we want to enter as a seller. The landing page and the website have already become an integral part of the business tool and, as Bill Gates said in one of his interviews: "If your business is not on the Internet, then you are not in business" And unfortunately, this is the truth, with which you can no longer argue.

However, with the development of mobile devices, the number of users making Internet requests from smartphones has exceeded by 10% the number of people searching for information on a PC. In connection with this trend, people are suspicious of the need for a website and a tendency to develop only a mobile application.

Why do we need a mobile application?

A mobile app is a very powerful tool for providing your services or products - a food delivery service, a foreign language learning system, an alarm clock, sports tracking, or a financial assistant. In order for your mobile app to become popular among your target audience, it is not enough for you to put it on the App Store and Google Play. To bring your product to the top, you also need ASO optimization (similar to CEO sites), advertising on channels with your customers, and other marketing strategies.

Now there are more than 1.8 million mobile apps in the App Store, and more than 3.5 million in Google Play.

The question arises, why do we need a mobile app, if you need to spend as much effort and money(or even more) on it than on the site, and the market will not be affected entirely?

Mobile applications are a convenient and easily accessible tool for the client. It is aimed at ensuring that the user receives a service, a product in a few clicks, or simply spends a pleasant time while on the road, lying in bed, or in a noisy institution. Developers and designers of mobile applications always keep in mind that the product they will have to create should be as easy to use as possible.

All the tools designed for mobile development are also sharpened to create friendly interfaces. The page loading speed is faster than in the browser, at least due to the fact that all the source code of the screens is already on your device, and not on a remote server as in the case of sites. Working with data is organized in parallel threads, which ensures even faster operation of the application. All these advantages provide mobility and convenience for your customers.

As for the website, it is still necessary to bring your mobile application to the masses.

• Website promotion is already a more studied process, compared to mobile stores. Specialist services are cheaper and there are more advertising channels.
• The website page can be filled with any amount of useful information, which is not possible on the page in the Internet app store.
• The link to the mobile app can be placed on the site for direct access to the download. In the case of an application for Android OS, you just need to upload your. apk file to a remote server, and to download the application for iOS directly from your site, you can use the enterprise program from Apple

Such a symbiosis is considered the most effective for promoting and providing services to your business customers.

Examples

As a few examples, we have developed similar combinations of tools.

1. Party Link Up

to the simple and exciting way to promote public party events, share private event invites with your friends and family. Plus get notifications about party events happening in your area.

WebSite

Mobile App for Android

2. The Debt Threat

Debt Threat shows you how to eliminate debt and build wealth without changing your current lifestyle, without cutting back on the things you love, and without making more money.

WebSite

Mobile App for Android

Mobile App for iOS

3. Miniteam

This is a kid reading app with interactive mini games and books for children which makes reading fun and entertaining!

WebSite

Mobile App for iOS

We hope this article was useful to you. Thanks for attention.